Report: De Beers to Sell Diamonds Made in a Lab

Bloomberg reports:

 ...De Beers says that its move isn’t to disrupt existing lab-diamond producers, but create a small, profitable business in its own right.

Of course they are lying.

A 1-carat man-made diamond sells for about $4,000 and a similar natural diamond fetches roughly $8,000. The lab diamonds from De Beers will sell for about $800 a carat.

 If they wanted a small profitable business they would sell them for $,3500 a carat. Still much cheaper than what competitors are getting but with maximizing the profit. At $800 they are simply trying to protect their crown jewels and "put daylight" between all lab grown gems and natural diamonds.